As the Obama Presidential Center prepares to open its doors in 2026, our brand identity enters a new chapter.
The Obama Foundation has always been more than an organization—it’s a movement grounded in hope, community, and the belief that ordinary people can create lasting change. See our new refreshed visual identity: a dynamic blend of lively colors, custom typography, and graphics rooted in our history and designed to inspire, empower, and connect changemakers around the world.
From the beginning, the Obama rising sun logo symbolized optimism and progress. Paired with the bold, modern Gotham typeface known worldwide from the iconic Shepard Fairey's "Hope" poster, it became synonymous with a new era of political and social change. The Obama campaign's visual identity was revolutionary, leveraging design not just as decoration but as a powerful storytelling tool. The rising sun emblem transcended traditional branding—painted on barns, stitched into quilts, and screen-printed onto grassroots merchandise.